The Facebook ‘Like’ button modernized the way we endorse brands and now a Minneapolis-based 'social shopping' company is seeking to add icons like “want”, “love” “own” etc. to FB, taking PDA (public display of affection) of the marketing kind to a whole new level !!
Is this propagating laziness amongst consumers… who knows (and we'll probably hear enough debate on this in the coming weeks) but for the time being I wanted to share a comparatively more laborious exercise that we did at the company I work in … to tell the world what we 'like' about it... in words.
With FB clearly emerging as one of the more efficient ways to tap into the talent pool out there (we aggressively use it to recruit), we asked employees to post in less than 200 characters what they “like” about us on our official FB page...as a way to tell potential recruits what they can expect when they join us.
It worked quite well with interesting "value propositions" coming out from various employee groups. The big things that jumped out at us from the 200 posts with 1900 likes and several emails (for the social-media shy) we got were…Plenty of learning & growth opportunities; Great work culture with flexible timings, safe & secure environment, friendly & approachable leadership; Employee centric company with friendly policies, respect for and values employees, has faith in them; Unyielding integrity with a strong hold on values.
I couldn’t agree more!! But I do have a few of my own personal “likes” …Undying passion for everything we do, action-oriented-execution-driven-never-say-die attitude; risk-taking abilities, and finally our completely boundary-less approach to work. These are the things that drive and energize me every single day.
So in less than 48 hours we had pulsed our global organization of over 55,000 employees across 20 countries to be able to make meaningful conclusions with actions... that's the power of the world we live in today!